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You can take your time and find a designer who is perfect for your project Good freelancers can be expensive talented designers charge $100+ per hour Most talented designers look for freelance work Let’s take a look at the pros and cons of working with a freelance graphic designer for your real estate projects, as well as resources to help get you started. A freelance designer is generally someone who works on a per-project or hourly rate basis. While this is one way to acquire premium real estate graphic design for your business, you can also hire a freelance designer or run a design contest, which can be more economical. Traditionally, when a business needs graphic design work done, they hire an advertising or creative agency. How & Where to Hire a Real Estate Graphic Designer It might also take time to figure out how to actually articulate your feelings on each design, as well, so take your time with it and do a bit of research before giving your designer any feedback. Instead of providing feedback right away in a meeting, ask your designer to send you designs via email so you can take the time to really think about what you like and don’t like about them. Once you start working with your designer, you will be under a lot of pressure to provide feedback on initial designs and revisions. Don’t Share Your Feedback on Revisions Right Away If you’re trying to design print marketing materials, look for someone with experience designing for print. For example, if you are working on your brand identity, then look for a designer who specializes in branding. Ideally, you want a designer who has experience with what you’re trying to get designed. This is why shopping around is important. Shop Around for a Designer Who Meets Your Needsįinding a designer who meets your needs and works with your budget is not easy. At the very least, read a quick introduction to typography before you hire a designer. While choosing the exact fonts you use should be left up to your designer, knowing the basics of how fonts work can help you articulate what you want to your designer. While there might not be millions of fonts, there are certainly tens of thousands, and each can signify something slightly different. Like color, the fonts you use in your real estate branding and marketing materials can say a lot about you and your brand. Research Fonts Before You Hire a Designer Related Article Sell It Like Serhant Course: How to Build Your Personal Brand (In-depth Review) 3. It’s written for brokerages, but the lessons apply to agents as well. If you don’t already have a MVV, check out Sean’s guide to creating one below. They will help guide you through most graphic design choices you make. Your mission, vision, and values (MVV) are the core identity behind your brand and all marketing materials you produce. The problem is that hiring a good designer is not easy, and working with any designer can be a challenge. Here are our tips for getting the most out of working with a professional graphic designer: 1. Tips for Working With a Professional Graphic DesignerĪt some point, you are going to be too busy and hopefully too successful to DIY your graphic design. They have everything from stock photographs, web design elements, landing pages, stock video, brochures, flyers, fonts, logos, and much, much more. They have professionally designed templates for almost anything you could ever want to design. Here are some of the best DIY graphic design tools for Realtors available today:Įnvato is every graphic designer’s secret weapon. As someone who worked in real estate graphic design in 2008, I can tell you firsthand that we paid thousands of dollars for design tools you can get today for free. The number of free and affordable graphic design tools available to Realtors is mind-boggling. Luckily, creating appealing and effective graphics for your real estate marketing is easier than ever before. We also threw in a free Real Estate Branding Guide so you can tie in all our design tips into your marketing.ĭownload Your Free Branding Guide DIY Graphic Design Tools (Free & Paid) We cover everything-from tools to make logos and social media graphics to free stock photography resource and templates-and even how to hire and work with a professional graphic designer. Since we want all of you to win, we put together this comprehensive guide to the best tools and tips for expert-level real estate graphic design in 2022. If a home seller’s choice comes down to you and another agent with superior graphic design skills, they’re going to win. There are more agents than ever before competing for fewer listings and fewer deals. With the tightest property inventory we’ve seen in decades, impactful real estate graphic design is no longer optional for Realtors.